Big Data

Beskrivelse

Discover how big data is transforming our world by revealing patterns and insights from vast amounts of information. This book explores the shift from seeking causes to understanding outcomes in the age of data.

Exploring the impact and challenges of big data on decision-making and society.

This new and expanded edition of an international bestseller, with over a million copies sold, dives into how our traditional quest to explain causes is giving way to a focus on what is happening, thanks to big data. From Aristotle’s time to now, understanding why things happen has been key, but today we can analyze enormous amounts of data to uncover valuable insights about what is going on.

Big data is already changing lives in remarkable ways:

• Monitoring vital signs to predict deadly infections
• Forecasting building fires before they occur
• Determining the best time to buy plane tickets
• Tracking inflation in real time
• Analyzing social media to spot emerging trends

However, this new era also raises important concerns. Will machines start making decisions instead of humans? How can we regulate algorithms? What will happen to our privacy? Could people be penalized for crimes they haven’t yet committed?

Written by two of the most respected data experts, this groundbreaking book reveals the realities of living in a big data world. It also offers practical guidance to help readers navigate and thrive in this next stage of human evolution.

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