How To Win A Trade War

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A sharp and essential look at today's economic battles in global trade. This book breaks down the complex world of tariffs, supply chains, and international competition with wit and clarity.

An insightful and engaging guide to understanding the new realities of global trade and its impact on nations and individuals.

From the minds of Soumaya Keynes, a Financial Times podcaster and columnist, and Chad Bown, a senior fellow at the Peterson Institute for International Economics, this book takes you inside the shifting landscape of global commerce. Once taken for granted, international trade involved trillions of dollars worth of goods and services crossing borders smoothly thanks to a global, rules-based system. But now, that system is under threat.

With sudden tariff announcements shaking markets, Brexit disrupting Britain's trade ties, and China's restrictions on rare earth exports threatening Western car manufacturing, the stakes have never been higher. Restrictions on cutting-edge chip exports could even decide the winner in the race for AI dominance.

Keynes and Bown offer a lively, irreverent exploration of trade’s history, key players, and rules, while posing crucial questions about the future. Could trade wars escalate into real conflicts? What lessons can the West draw from China’s approach? Full of sharp insights and humor, this book argues the old trade system is dead-but what will replace it? And what does it mean for you, your country, and your business?

Praised by experts, this is a timely, witty, and wise read for anyone wanting to grasp today’s trade disputes and their wider implications.

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