Individualisation, Marketisation And Social Capital In A Cultural Institution

Beskrivelse

This book explores the impact of marketisation and individualisation on a traditional cultural institution. It focuses on how such institutions balance their core traditions with the evolving demands of users and societal pressures.

Analyzing the Danish Folk Church to understand the challenges faced by cultural institutions in a changing social landscape.

What happens when a longstanding cultural institution encounters the forces of marketisation and individualisation? This book investigates how the institution stays true to its foundational traditions while adapting to the needs of individual users and meeting the market-driven expectations imposed by the state and society. Using the Danish Folk Church as a central case study, scholars from various academic fields delve into these questions across 17 chapters.

The decision to focus on the Folk Church as an example of an old institution facing modern challenges is both provocative and thought-provoking. The book begins by explaining why the Folk Church is a fitting subject for this kind of analysis. It is then divided into four main sections that explore the Folk Church’s history, the concept of marketisation, the process of individualisation, and how social capital relates to the church.

In its conclusion, the book discusses the consequences of marketisation and individualisation for cultural institutions like the Folk Church. It raises the critical question of what happens to the intangible values-those things money can’t buy-when these institutions respond to such pressures.

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