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Building Successful Partner Channels

Channel Development & Management In The Software Industry

English Book, Hæftet

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Beskrivelse

Discover the essentials of building and managing partner channels within the software industry. This book offers a clear framework for creating effective partner programs that drive customer success.

A practical guide to designing and implementing partner channels using a proven business model.

Drawing on Alexander Osterwalder's business model framework, this book breaks down the key activities needed to develop productive partner programs. It guides you through organizing efforts to design, recruit, and manage partners who will help find, win, serve, retain, and grow satisfied customers on your behalf.

Whether you're looking to establish or improve your partner channels, this resource provides actionable insights for creating programs that truly work in the software sector.

Yderligere information

Forfatter(e)Hans Peter Bech
KategoriBøger
Genre(r)Erhverv
ForlagTbk Publishing
UdgivelsesdatoEr udgivet
SprogEngelsk
ISBN-139788793116160
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