Intercultural And Global Competencies

Beskrivelse

Intercultural and Global Competencies is your go-to guide for navigating interactions with people from diverse cultural backgrounds, whether you're in Denmark or anywhere else in the world.

A practical and insightful resource for mastering intercultural communication and understanding.

This book offers a historical overview of culture and communication, introducing the concept of cultural identity alongside key theories from renowned experts such as Edward T. Hall, Geert Hofstede, Richard D. Lewis, Fons Trompenaars, and Richard R. Gesteland.

It equips readers with valuable tools and knowledge that can be applied in any intercultural context, helping you to better understand not only the cultural perspectives of colleagues, clients, and friends but also your own. This deeper insight empowers you in both personal and professional global interactions.

Additionally, Richard R. Gesteland contributes ten real-life case studies focusing on cross-cultural business behavior, enriching the practical value of the book.

Designed specifically for AP programmes in Service Management and Marketing Management, this second edition features more cases and an improved structure for easier learning.

Helen Duus Møllerskov, a Master of Arts graduate from Aalborg University and a lecturer at Cphbusiness, brings extensive experience in teaching Business Communication, Management, and Intercultural Competencies.

For further learning, the book’s website includes a lecture by Richard Gesteland delivered at Lillebaelt Academy on April 27th, 2017.

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