Organisation, Innovation And Supply Chain Management

This book offers a hands-on guide to enhancing value creation in businesses by focusing on organisation and the entire supply chain. It covers practical applications of business models, resources, logistics, and distribution channels to help readers make a real impact, especially in SMEs.

A comprehensive approach to optimising business organisation and supply chain management.

Organisation, Innovation and Supply Chain Management is designed as a practical textbook that teaches how to systematically improve value creation within companies by managing their organisation and supply chain effectively. The book presents theories and models in a way that readers can easily apply in their professional lives.

The first two chapters explore innovative business models, while Chapter 3 focuses on project management. Chapter 4 delves into human resources, emphasizing motivation, teamwork, and leadership. Chapters 5 and 6 examine value creation across organisational structures and company culture.

Chapter 7 encourages readers to develop personal leadership skills, highlighting the importance of managing oneself before leading others. Chapters 8 and 9 concentrate on enhancing value through streamlined logistics and collaboration between companies within the supply chain. Chapter 10 discusses responsibility allocation and cooperation in the supply chain, with a particular focus on procurement.

The final chapters address the design of effective distribution channels, optimising both physical and online stores, and the integration of channels through omnichannel retailing. The book covers distribution from strategic planning based on target groups to operational optimisation of sales channels serving end customers.

The topics and structure align with the learning objectives of the latest curriculum (autumn 2019) for Organisation and Supply Chain Management in the first two semesters of the Marketing Management study programme. It is also suitable for other vocational education programmes focusing on the upstream and downstream optimisation of supply chains.

Additional teaching materials are available on the book's website, including suggested answers to discussion questions, exercises aimed at deepening understanding of key theories and models, and extensive case studies that apply these concepts in practice. Solutions are provided for all cases.