Business Communication - in the service industry is a hands-on textbook focused on professional communication within service organisations.
A practical guide to mastering communication skills essential for service industry professionals.
This book is packed with features tailored to support both students and lecturers. Each chapter includes learning objectives, key takeaways, exercises, reflection questions, insights from industry professionals, recommended reading lists, and unique cross-cultural case studies. These elements help students apply theories and deepen their understanding of the complex nature of communication.
The opening chapter explains why studying communication is crucial and why it cannot be left to chance in service organisations. The following chapters explore the fundamental components of communication, covering topics such as the ABCs of communication, culture, essential communication skills, the profile of a service employee, external communication, integrated communication, and digital communication.
This textbook is designed for students enrolled in practical business study programs, including AP degrees in Service, Hospitality and Tourism Management, or Commerce Management.
Yderligere information
| Forfatter(e) | Maria Larsen-Zarechnova Anna Hammershøy Maria Kirstine Lovén |
|---|---|
| Kategori | Bøger |
| Genre(r) | Samfund Og Historie |
| Forlag | Hans Reitzels Forlag |
| Udgivelsesdato | Er udgivet |
| Sprog | Dansk |
| ISBN-13 | 9788741265346 |
| ISBN-10 | 8741265346 |
| Indbinding | Hæftet |
| Udgave | 1 |
| Oplag | 1 |
| Sidetal | 280 |
| Dimensioner | Bredde: 16.9Cm - Højde: 24.1Cm |
| Tags | Business Communication, Bøger, Bog |
| GPSR | Produktsikkerhed |
