Danish Modern Furniture 1930-2016

Beskrivelse

Dive into the fascinating history of Danish modern furniture with Per H. Hansen’s comprehensive study, tracing its journey from 1930 to 2016. This book offers a fresh perspective on the global success of Danish design, blending cultural insights with business history.

A groundbreaking exploration of Danish modern furniture through the lens of cultural entrepreneurship and branding.

Per H. Hansen’s work stands out for its original and extensive empirical research, reshaping the traditional explanations behind the worldwide popularity of Danish modern furniture. By framing the story around cultural entrepreneurship, Hansen reveals how tastes and fashion were influenced by a carefully crafted cultural brand narrative.

This approach makes the book highly relevant beyond just furniture specialists, marking it as a significant contribution to business history.

The book also offers a fresh viewpoint from a business historian’s angle, intertwining ideas of image, branding, and national identity to challenge and enrich the established narrative of modern Danish furniture. It provides valuable archival insights previously unavailable in English, establishing itself as a key reference on the topic.

More than just a history of design trends, Hansen’s book uncovers the dynamic interaction between narrative and materiality, explaining how creative expression evolves into both commercial success and cultural significance. This detailed business history covers the rise, fall, and resurgence of Danish Modern design, appealing to academics, design professionals, critics, and enthusiasts alike.

Combining perspectives from business history, design history, material culture, and sociology, the book delivers a nuanced understanding of Danish Modern’s journey. Hansen’s meticulous analysis of original sources offers a fresh interpretation of its development as a cultural market category, ensuring broad appeal across diverse audiences.

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