The Brand Value Circles

Beskrivelse

The Brand Value Circles tackles the growing demand for brands to be more responsible, transparent, and impactful. It helps organisations connect sustainability with brand building, innovation, and business value in a practical way.

A hands-on toolbox for integrating sustainability into brand strategy and innovation.

Today’s world expects brands to deliver more than just products or promises-they want responsibility and genuine impact. However, many organisations find it challenging to link sustainability efforts with brand development and business growth. Often, sustainability projects are isolated from branding, while brand messaging can end up as empty storytelling.

The Brand Value Circles provides a practical set of tools designed to close this gap. Rooted in academic research, expert insights, and tested with companies, founders, and entrepreneurship students, this approach combines sustainable innovation, business model thinking, and brand building into a unified workflow.

Using a clear series of canvases, the toolbox guides teams to:

• Generate ideas that create authentic sustainable value
• Develop business models and ecosystems that support these ideas
• Engage customers, employees, and stakeholders in meaningful transformation

Rather than offering just another theory-heavy sustainability framework, this book delivers practical tools for workshops, strategy discussions, and innovation processes. It’s ideal for leaders, entrepreneurs, and professionals working where sustainability, innovation, strategy, and branding intersect.

The Brand Value Circles equips you to transform ambition into credible, compelling, and future-ready brands. Plus, it includes one year of free access to the FutureTribes online universe, packed with a rich case library and plenty of resources to inspire and align teams around building sustainable brands and businesses.

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