The Elements Of Brand Design

Beskrivelse

Dive into the world of brand design with this extensive exploration of 110 standout brand identities. Discover how visual and sensory elements shape the way we experience some of the most famous companies worldwide.

An in-depth analysis of the core components that build powerful brand identities.

Branding is like a modern kind of magic, crafted from a blend of form, color, typography, imagery, sound, and movement. This book breaks down how these elements influence our perception of brands such as Netflix, Instagram, Nike, and Deutsche Bank by examining their unique design DNA.

Tracing back to the late 19th century, the evolution of branding began with symbols and names to distinguish products. Soon after, corporate colors, custom typefaces, and consistent 'house styles' for marketing materials emerged. Fast forward a century, and the digital revolution has introduced a whole new range of media, touchpoints, and consumer interactions.

Today’s designers and brand managers face the challenge of constantly re-evaluating traditional branding principles to stay relevant in these evolving landscapes. The projects featured in this collection demonstrate that successful brand creation and redesign always stem from a strong concept and distinct visual identity.

Authors Jens Müller and Katharina Sussek present over 100 case studies organized into 17 chapters, each highlighting a fundamental aspect of brand identity. The book also includes in-depth interviews with design legends Paula Scher and Michael Bierut from Pentagram, who have crafted some of the world’s most iconic brands.

From the origins of logos to the development of pictogram systems, and from the use of sound and motion to the integration of generative AI, this volume offers a comprehensive look at the diverse work of creative studios and in-house teams across companies and institutions globally. It’s an engaging and thorough resource on contemporary branding.

Yderligere information