The Package Design Book

Beskrivelse

Discover the art of packaging through the lens of the Pentawards, showcasing the most innovative and influential designs from 2008 to 2016. This book highlights how packaging plays a crucial role in catching a consumer’s eye and driving sales.

A celebration of creativity in packaging design across multiple categories and markets.

Packaging is often overlooked as an art form, yet it’s the first impression a product makes on consumers and can be the key to its success. Every year, the Pentawards honor the world’s most cutting-edge packaging designs, featuring competitions across five main categories: beverages, food, body, luxury, and other markets, with over 50 sub-categories in total.

This book compiles hundreds of winning designs from the Pentawards between 2008 and 2016, offering a rich showcase of creativity in packaging. Through detailed product descriptions and vivid imagery, readers get an inside look at the inspiration and vision behind these standout creations crafted by leading designers and agencies. Whether you’re a design or marketing professional or simply fascinated by packaging, this collection serves as a powerful source of inspiration.

Yderligere information