Beskrivelse
WIN-WIN-HOUSE explores the debate between external agencies and in-house marketing teams, revealing how to combine their strengths effectively. It offers practical guidance on creating a marketing setup that benefits from both worlds.
Discover how to bring marketing in-house while leveraging the best advantages of both internal teams and external agencies.
Some argue that external agencies have lost their edge in creativity and marketing excellence, while others believe in-house teams have compromised the core value of creative-driven marketing. The reality is that each model offers unique benefits.
This book lays out a clear path for transitioning marketing efforts in-house without losing the advantages external agencies bring. It covers the strengths and weaknesses of each approach, the essential roles and skills required, and how to effectively collaborate with external partners to boost your marketing strategy.
In short, WIN-WIN-HOUSE shows you how to build a marketing structure that harnesses the best qualities of both internal and external resources, creating a truly balanced and effective marketing setup.
Yderligere information
| Forfatter(e) | Peer Brændholt And Kasper Sierslev |
|---|---|
| Kategori | Bøger |
| Genre(r) | Erhverv |
| Forlag | Zupa Zite Publishing |
| Udgivelsesdato | Er udgivet |
| Sprog | Engelsk |
| ISBN-13 | 9788740419054 |
| ISBN-10 | 8740419053 |
| Indbinding | Paperback |
| Udgave | 4 |
| Sidetal | 320 |
| Dimensioner | Bredde: 20Cm - Højde: 32Cm |
| Tags | Marketing, In-House, Outsourcing, Advertising, In-Housing, Reklame, Creativity, Win, Bøger, Bog |
| GPSR | Produktsikkerhed |
