Moving In-House

Beskrivelse

Managing an in-house marketing team can be overwhelming, especially with the chaos and pressure that come with deadlines and agency coordination. Kasper Sierslev draws from 15 years of experience to guide you through transforming your marketing approach by bringing key tasks in-house.

Discover how to build and run an effective internal marketing department for greater control and agility.

Running an in-house marketing department is no walk in the park-I’ve been there myself. The initial chaos of launching projects, the frustration of working with external agencies, and the stress of tight deadlines can quickly take their toll. But it doesn’t have to stay that way.

In-housing your marketing efforts can bring clarity and order. By taking charge of content creation, social media activation, and other critical tasks internally, you can reshape how your marketing team operates.

Over the past 15 years, I’ve helped organizations establish their own in-house teams for social media, content, branding, and marketing. Building an internal creative agency isn’t a quick fix-it’s a long-term entrepreneurial journey. It involves recruiting great talent, fostering a thriving culture, and patiently watching your efforts pay off.

This book breaks down what it takes to build a successful in-house marketing department. You’ll learn about the essential roles and skills needed, how to organize your team, and ways to streamline your workflow for a more agile marketing approach.

While saving money is often a benefit of in-housing, it shouldn’t be the primary goal. The real advantage lies in gaining better control over your campaigns, assets, and processes, enabling you to move faster in today’s fast-paced marketing world.

Inside, you’ll find practical ideas, proven processes, and step-by-step guides based on over a decade of experience. These methods are designed to reduce your risk of failure and are enriched with inspiring stories. If you’ve ever considered shifting more marketing activities from external agencies to your own team, this book is a must-read.

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