From Gdpr Confusion To Privacy First Marketing

Beskrivelse

This book shares the story of a marketer who once spoke fluent "cookish," running retargeting campaigns and collecting personal data while seeing GDPR as just another compliance hassle-until a deeper look changed everything.

A personal journey and practical guide to mastering privacy-first marketing in a complex digital world.

Privacy First Marketing chronicles the author’s transformation from a clueless participant to someone questioning her past actions. Alongside this personal journey, it offers a hands-on approach to navigating a marketplace that feels fundamentally stacked against privacy.

The book breaks down privacy laws and information technology into clear, everyday language, grounding the discussion in both historical background and current realities.

Readers have praised the book for its clarity and usefulness:

• "I've read it. And I'm getting this one for our entire marketing department!", Zorana Frydal, Privacy Officer at Stena Metall AB
• "The book we mar-tech professionals have longed for since being forced to handle the implications of the GDPR but not knowing how, is finally here. Vibeke manages to explain this complex topic in an easy & very engaging storytelling style!", Richard Andersson, Group Digital Manager at Trelleborg

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