From Gdpr Confusion To Privacy First Marketing

Beskrivelse

Discover the journey of a marketer who once navigated GDPR with little understanding, only to transform her approach to privacy in marketing. This book offers both a personal story and a practical guide to mastering privacy-first marketing strategies.

A straightforward guide to embracing privacy in marketing and decoding complex regulations.

Written by a marketer who initially spoke fluent "cookish", unaware of the implications while running retargeting campaigns and collecting personal data-this book captures her awakening when she was compelled to take GDPR seriously.

Privacy First Marketing blends a personal transformation from ignorance to awareness with a clear, practical manual for working within a marketplace that feels fundamentally stacked against privacy.

It breaks down privacy laws and information technology into plain language, making it easy to understand by placing them in both historical and modern contexts.

What readers are saying:

• "I've read it. And I'm getting this one for our entire marketing department!", Zorana Frydal, Privacy Officer at Stena Metall AB
• "The book we mar-tech professionals have longed for since being forced to handle the implications of the GDPR but not knowing how, is finally here. Vibeke manages to explain this complex topic in an easy & very engaging storytelling style!", Richard Andersson, Group Digital Manager at Trelleborg

Yderligere information