I'm Afraid Debbie From Marketing Has Left For The Day

Beskrivelse

This book reveals how behavioural design can transform the way we approach change, drawing on proven strategies used by leaders like Barack Obama and companies such as Google and Amazon.

Discover the power of behavioural design to drive innovation, improve compliance, and boost results.

Since its release in 2017, this bestseller has sold over 50,000 copies in Denmark and continues to influence top management teams in the C20 index. It uncovers the secret advantage behind Barack Obama's two election wins-a strategy also embraced by industry giants like Novo Nordisk, Google, and Amazon to spark innovation, enhance work environments, and increase sales.

The key insight? People don’t behave the way traditional strategies assume. Conventional tools like good arguments, urgent calls to action, change management programs, campaigns, and meetings often clash with human biology and psychology.

Instead, Obama and these leading companies rely on an evidence-based method to change behaviour effectively. In I’m Afraid Debbie From Marketing Has Left for the Day, Morten Münster distills 40 years of behavioural research into a simple four-step approach, offering a practical guide for managers and employees seeking better alternatives to standard practices.

Yderligere information