Rockets And Rebels

Beskrivelse

Discover a fresh approach to brand strategy with this insightful guide that compiles the best brand-thinking from the past decade, tailored for today's market. It helps you craft a distinctive brand identity that resonates and builds lasting loyalty.

Master the art of brand positioning to create a personality that stands out and drives success.

This book offers a carefully selected collection of top brand strategies, updated to fit the current landscape. It’s designed to help you position your brand effectively, making it memorable and giving customers a reason to stay loyal and support your future ventures.

Strong brands not only boost profitability but also attract exceptional talent and gain high value. Whether you’re a seasoned professional or just starting out, this book serves as a practical toolbox for anyone eager to dig deeper and aim higher in their branding efforts.

Co-authored by Monna Nordhagen and Kirsti Rogne, the book brings together extensive expertise in business strategy, branding, and communication. Monna Nordhagen is the Nordic Strategy Director at Scandinavian Design Group, a serial entrepreneur, and an experienced speaker passionate about innovation and entrepreneurship. She holds an MBA from the Norwegian Business School BI and has over 30 years of experience in strategy, sales, and management.

Kirsti Rogne has more than a decade of experience working with international brands in marketing and communication. She has served as a Client Director and Copywriter at Scandinavian Design Group and holds a postgraduate degree in English from the University of Oslo. Currently, she works as a freelance writer, lecturer, and translator.

The book also features an introduction by Richard Bonner-Davis, adding further depth to this comprehensive resource.

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