Strategizing Communication

Beskrivelse

Strategizing Communication dives into the art of acting and speaking with strategic intent within organizations. It highlights how understanding context-like competition, technology, and organizational culture-shapes communication success.

A practical guide to mastering strategic communication in a complex media environment.

This book centers on the concept of strategizing-the active process of making communication decisions that consider various contextual elements. Factors such as competition, technological advances, current events, and the unique culture and structure of an organization all play a crucial role in achieving effective communication.

Now in its third edition, Strategizing Communication is tailored for both students and professionals eager to develop skills for navigating the challenges organizations face in today’s hybrid media landscape. This updated version has been thoroughly revised to include insights on the strategic and practical impacts of recent social and technological changes, including the rise of generative AI.

Alongside refreshed case studies and new empirical evidence, the book continues to focus on equipping readers to handle the fluid and unpredictable nature of communication strategy, helping them to plan and adapt their processes effectively.

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