Sustainability And Branding

Beskrivelse

Discover how businesses can build responsible and sustainable brands that harmonize with their operations, people, and the environment. This book combines fresh research and insights to help you craft effective sustainability communication and branding strategies.

A practical guide to creating and managing corporate brands grounded in responsibility and sustainability.

This book is designed for students and researchers focused on communication, management, and sustainability, while also serving as a valuable resource for communication experts, brand managers, and sustainability officers in various organizations.

It clarifies essential concepts and explores the diverse initiatives and viewpoints within the field. With clear models and real-world examples, it inspires readers to approach Corporate Responsibility Branding (CRB) both analytically and strategically.

The book also sheds light on contemporary challenges around building trust and legitimacy in corporate responsibility and sustainability efforts. It examines how stakeholder engagement, business ethics, stakeholder capitalism, activism, as well as ESG communication and reporting, contribute valuable perspectives for developing a responsible brand.

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