Marketing Models

Beskrivelse

If you're searching for a straightforward and concise guide to key marketing models, Marketing Models has you covered. This book brings together insights from seasoned marketing professionals who delve into the most essential frameworks.

A comprehensive overview of 45 crucial marketing models, highlighting their uses, advantages, and limitations.

Marketing Models presents the 45 most important marketing models, each carefully explained with their strengths, weaknesses, and practical applications. Whether you're tackling an academic project or working in business, the book guides you through when and how to apply these models effectively.

Every model is described using a consistent approach: what the model entails, its purposes, and its potential drawbacks. These models serve as simplified representations of reality, forming theoretical frameworks that naturally connect with other models and theories based on research.

This book works best as a companion to a solid foundational marketing textbook or as a practical reference for business professionals and organizations with some marketing experience.

Contributors include Ole E. Andersen, Christian Grandjean, Birgitte Grandjean, Heidi Hansen, Niels Kühl Hasager, Svend Hollensen, Sine Nørholm Just, Jan Kyhnau, David Juul Ledstrup, and Michael Sjørvad.

Editor: Henrik Schjerning

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