A World Worth Living In

Beskrivelse

A World Worth Living In explores how businesses can be driven by purpose beyond just profit. It shares stories of companies and individuals aiming to create positive change for people and the environment.

Discover how values-based businesses can make a meaningful impact on society and the workplace.

This book delves into the idea of business as a force for good, focusing on companies that strive for more than financial gain. It highlights the importance of purpose in driving meaningful change that benefits both people and the planet.

Quoting Børge Rambøll, founder of the engineering consultancy Ramboll, the book reminds us that profit alone doesn’t define a company’s success. “If a company makes a profit, you say it’s doing well; if it makes a loss, it’s doing poorly. It’s true that a company operating at a loss is doing poorly, but it isn’t necessarily doing well just because it has a large profit. There could be a terrible spirit in the company.”

The book draws on insights from a diverse group of respected business leaders and experts in socially responsible companies. Among them are Yvon Chouinard, founder of Patagonia; Lars Fruergaard Jørgensen, longtime CEO of Novo Nordisk; Chia Song Hwee, CEO of Temasek; Mette Morsing, Professor at the University of Oxford; and Connie Hedegaard, former EU Climate Commissioner.

Author Flemming Højbo brings his experience as a journalist for Politiken, Børsen, and Jyllands-Posten to this engaging exploration of business with purpose.

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