Super Stimulated

Beskrivelse

Discover how modern life’s health challenges are linked to our biology in Nicklas Brendborg’s insightful book, Super Stimulated. This fresh perspective explores why we struggle with habits that harm us and how to regain control.

Understanding the powerful impact of superstimuli on our health and behaviour.

Nicklas Brendborg takes you on a journey through the health crises of today-obesity, loneliness, mental health struggles, and addiction-and reveals the common thread behind them all: superstimuli. These are exaggerated, artificial versions of the things our brains are wired to crave, like food, sex, and social approval.

Because of this deep-rooted evolutionary drive, we find ourselves bingeing on ultra-processed foods, obsessing over idealised images online, and endlessly scrolling through social media, even when it leaves us feeling worse. It’s not a matter of willpower; powerful corporations invest billions in crafting these superstimuli to hijack our biology for profit, leaving us unhealthy and unhappy.

Super Stimulated offers practical insights on how to spot these traps and resist their pull. By understanding how our instincts are manipulated, we can break free from harmful habits and pave the way for longer, healthier lives.

Originally published in Danish as 'Vanedyr', this book comes from Nicklas Brendborg, a Danish scientist and author whose international bestseller Jellyfish Age Backwards has been translated into over 25 languages and was shortlisted for the Royal Society Science Book Prize. Brendborg holds a master’s degree in biotechnology from the University of Copenhagen and is currently pursuing a PhD in molecular biology.

Yderligere information